WPP ORD 10P overview

Apple retains its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023 . The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop in the overall index vs 2022, the Kantar BrandZ Top 100 retains its long-term growth trajectory, posting 47% growth compared to the pre-COVID (2019) level. With a brand valuation of $880bn, Apple has...

Kantar BrandZ’s Top 100 Chinese Brands 2022 has, for the second year in succession, surpassed the monumental $1 trillion mark, reaching $1.24 trillion in overall brand value, in what has been a uniquely challenging year for China, and the rest of the world. Despite a decline of 20% year-on-year in the overall value of the Top 100 China ranking, Chinese businesses have demonstrated the importance of building and maintaining a resilient brand, particularly when faced with uncertainty and global...

Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the first trillion-dollar brand. With a brand value of $947.1bn, Apple stands out for its high degree of differentiation and continued diversification across its hardware, software and services portfolio. Google moves up to second place and is one of the fastest risers in the ranking, increasing its brand value by 79% to $819.6bn. Google’s suite of work and productivity apps have made it...

Kantar, the world’s leading data-driven analytics and brand consulting company today announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimisation company. The transaction is anticipated to complete by the end of April. The move cements Kantar’s position as a market-leader in marketing ROI measurement; a market forecast to be valued at $3 billion by 2024 (17% CAGR 1 ), and accelerates the firm’s plans to...

NEW YORK, Jan. 31, 2022 (GLOBE NEWSWIRE) -- Gain Theory , a global foresight consultancy that accelerates growth for ambitious brands, has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022. The Forrester MMO wave evaluates and benchmarks the most significant marketing measurement and optimization providers against current offering, strategy, and market presence. Forrester categorizes providers as either Leaders, Strong Performers, Contenders...

Kantar, the world’s leading data-driven analytics and brand consulting company today celebrates its inclusion as a Strong Performer in The Forrester Wave™: Customer Analytics Service Providers, Q3 2021 report. The Forrester Wave states: Kantar “excels at customer retention analytics, showcasing the ability to define and predict ’silent churn’, a particularly challenging problem for retailers.” The provider also excels at customer lifetime value analysis and pricing analytics, having...