Buy with Prime Expands with Launch of New Brand Belkin

Amazon (NASDAQ: AMZN) today announced that Buy with Prime, a direct-to-customer (DTC) offering, is now available on Belkin.com, a global leader in consumer electronics accessories. For millions of U.S.-based Prime members, Buy with Prime is a benefit that unlocks even more selection of popular brands beyond the Amazon store. With Buy with Prime, Prime members can shop directly from a brand’s online store using the shopping benefits they already know and love—including fast, free delivery, easy returns, 24/7 shopper support with participating brands, and a convenient checkout experience. Now, in addition to the savings, convenience, and entertainment all in a single membership, Prime members can conveniently shop on Belkin.com, along with thousands of other brands, using their Prime shopping benefits with Buy with Prime.

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"For over 40 years, Belkin has placed our customers at the heart of everything we do, ensuring their needs remain our top priority," said Will Sieck, vice president of sales at Belkin. "A seamless shopping experience is essential, and through the trust of Prime, we are confident in delivering U.S. consumers a premium, high-quality shopping experience that aligns with the exceptional standards of our California-designed products."

Belkin Electronics, Prime Delivery Speeds. Just in Time for the Holidays.

Shoppers can discover Prime eligible items on Belkin.com and add them to their cart as usual. Then, during checkout, shoppers can use the Buy with Prime button to login and verify their Prime membership, select a shipping address and payment method from their Amazon wallet, and receive Prime delivery speeds and easy returns. Once the purchase is made, Amazon handles the order delivery. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email or in their Amazon account on Amazon.com.

Belkin has hundreds of Prime eligible items available, including their best-selling screen protectors, docks, and headphones that will make perfect last-minute holiday gifts. Some of the current items include:

• BoostCharge Pro 3-in-1 Magnetic Wireless Charging Stand with Qi2 15W
• BoostCharge Plus 10K USB-C Power Bank with Integrated Cables
• BoostCharge Magnetic Wireless Power Bank 5K + Stand
• Auto-Tracking Stand Pro with DockKit
• Connect Pro Thunderbolt 4 Dock
• ScreenForce UltraGlass 2 Treated Screen Protector for iPhone 16
• SoundForm Adapt Wireless Over-The-Ear Headphones
• Secure Holder with Wire Cable for AirTag

“The only thing that matches the speed of Belkin’s chargers is the fast, free delivery of Prime,” said Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment. “Whether you like to plan ahead or are a last-minute shopper, this holiday season we’re thrilled that Prime members can use the shopping benefits they know on the Belkin electronics they love for whoever they’re gifting for this Holiday season.”

Shop from Even More Brands using Buy with Prime

Buy with Prime launched in 2022 with the goal of helping DTC merchants overcome challenges with acquiring new shoppers and driving conversion by offering quick and reliable delivery, and increasing their long-term relationships with customers. The DTC offering continues to work with more brands across a number of categories, including Health & Wellness, Beauty & Grooming, Food & Beverage, Apparel & Accessories, Kids & Fur Babies, and Home & Garden. Notable brands include Steve Madden, bareMinerals, BUXOM Cosmetics, Elizabeth Arden, Loops Beauty, Briogeo, HEYDUDE, IZOD, MrBeast, Carbone Fine Food, Truff, Betty Buzz, and more.

Buy with Prime powers sellers’ businesses on their own website

By leveraging the power of the Amazon fulfillment network and the trust and recognition of the Prime brand, Buy with Prime continues to focus on helping businesses grow by making it easy for them to offer fast, free delivery; easy returns; 24/7 shopper support with participating brands; and a convenient checkout experience. Merchants also receive shopper order information, including email addresses for customer orders, which can be used to provide customer service and build direct relationships with shoppers. Buy with Prime has helped merchants increase shopper conversion, leading to an average 16% increase in revenue per shopper. The DTC offering has also helped reduce customer acquisition costs as 50% of Prime members are more likely to buy again from DTC sites that offer Prime shopping benefits and 95% of shoppers who’ve used Buy with Prime have indicated they’re likely to use it again.

Prime members interested in shopping with Buy with Prime on Belkin can visit here.

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