TVS Motor Company and BMW Motorrad celebrate 10 glorious years of their strategic partnership, delivering global aspirations
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Scripting an exemplary partnership in the two-wheeler industry, TVS Motor Company and BMW Motorrad celebrate 10 glorious years of their long and strategic partnership. Spanning over product development, design, technology, knowledge sharing, and developing common platforms for both global customers, the strategic partnership between the companies have achieved a series of milestones globally.
TVS Motor and BMW Motorrad signed a long-term strategic partnership in April 2013, to manufacture sub-500cc motorcycles for global markets. This collaboration has resulted in the development of four products on the 310cc platform: BMW G 310 R, BMW 310 GS, BMW G310 RR and TVS Motor’s flagship motorcycle, TVS Apache RR 310. With over 140,000 customers, the motorcycles under this partnership are well accepted across leading markets including EU, USA, Latin America, Japan, China, and India.
The success of this cooperation has been the steppingstone for extending and expanding the partnership by the two companies in December 2021. In line with this, TVS Motor and BMW Motorrad are jointly developing new platforms and future technologies, including EVs. Furthermore, as part of this extended association, TVS Motor’s scope includes the design and development of future BMW Motorrad products, delivering world-class quality, supply chain management, and industrialisation.
“We are delighted to be celebrating this historic milestone in our partnership journey with BMW Motorrad. TVS Motor’s decade long relationship with BMW Motorrad is a testament of our common values on innovation, quality, customer delight, engineering prowess, and focus on delivering globally aspirational products. We have together achieved pinnacles of success with the genesis of iconic brands including TVS Apache RR 310, BMW G310 RR, BMW G 310 R, BMW 310 GS that are available across 100+ markets. With the extension and expansion of this partnership towards future technologies and sustainable mobility solutions, we are also in discussions to expand our manufacturing network beyond India to cater to our future growth under this partnership, including the recently unveiled BMW CE 02. We look forward to working closely on developing platforms targeted towards the global urban centric markets and the uber-cool next generation of consumers.” - Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company.
“This 10th anniversary is an impressive proof of the success and strength of the collaboration between BMW Motorrad and TVS Motor. What began 10 years ago has developed into an extraordinary success story. Our strong synergies have led to the development of impressive offerings in the sub-500cc segment. Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity and have become a key pillar of BMW Motorrad's worldwide success. The extension and expansion of this partnership towards future technologies and sustainable mobility solutions including the unique and fully electric masterpiece BMW CE 02 is therefore a consistent step to also shape the future together with TVS Motor Company.” - Dr Markus Schramm, Head of BMW Motorrad.
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