More information about BIC
Sector: | Consumer goods |
About
BIC is a family-owned company listed on the Paris Stock Exchange and a world leader in stationery, lighters, and shavers.
For more than 60 years, BIC has honored the tradition of providing high-quality, simple, inventive and reliable choices for everyone, everywhere, every time.
BIC® products provide easy answers for everyday needs. In creating its first product, the BIC® Cristal® ballpoint pen, BIC chose to go straight to what’s essential: create something for everyone to use that is simple, yet reliable, and provides a solution for something that we all do. This vision is at the heart of every brand decision BIC makes.
BIC adapts and develops its products to the changing needs of the consumer. Each time BIC identifies a specific need, its research and development teams respond with technical ingenuity to optimize performance.
The best way to gain and keep consumer loyalty is to provide products that offer the same quality of use from start to finish. Every BIC® Cristal® pen provides the same quality writing experience, writing for more than 1.2 miles (2 km). Every BIC® full-size lighter produces up to 3,000 steady flames. Each package of BIC® Flex5™ Hybrid and BIC® Simply Soleil Click™ razors feature refillable blades for the shaver’s handle for long-lasting use.
Write in many colors, highlight, draw, color in, correct, produce a flame or shave… with BIC® products, everyone in the world is sure to find what they need, at an affordable price, offering both quality and reliability. In addition, BIC® products are available to consumers worldwide in more than four million retail outlets, from open-air pushcarts to large retailers.
http://www.bicworld.com/