Reese's Fans Scream 'It's Lava Time, Baby!' for Big Game Ad PR Newswire HERSHEY, Pa., Jan. 31, 2025 Hey, PSA: Don't Eat Lava. Eat Reese's Chocolate Lava. HERSHEY, Pa. , Jan. 31, 2025 /PRNewswire/ -- Hold on to your chocolate and peanut butter-loving grandma…because It's Lava Time, Baby! Ever since Reese's Chocolate Lava Big Cup hit stores nationwide, fans everywhere have been buzzing with excitement, like a volcano ready to erupt. To address this build-up, the #1 candy franchise in the US 1 is...