VIANT TECHNOLOGY INC. overview

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising technology company, today released the findings from its new Consumer Sustainability Study , revealing that over two-thirds of consumers between the ages of 18 and 34 are likely to purchase from companies committed to sustainability. Furthermore, of the more than 1,000 consumers surveyed, 69 percent agreed that businesses have a responsibility to reduce their environmental impact. As sustainability priorities continue to...

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising technology company, has released new research that reveals the audience most likely to purchase a product after being served an advertisement: an audience segment described as “the Moveable Middle.” Viant, working in concert with market researcher Joel Rubinson, former Chief Research Officer at the Advertising Research Foundation, and Circana (formerly IRI and NPD) conducted research testing the Moveable Middle theory by...

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising technology company, today announced that it has named Ben Avenia-Tapper as its Vice President of Investor Relations. In this role, Avenia-Tapper is responsible for leading Viant’s investor relations strategy as well as overseeing Viant’s relationships with its shareholders and financial community. He will report to Viant's Chief Financial Officer, Larry Madden. “ We’re excited to bring on a strategic leader like Ben...

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising technology company, and S&P Global Mobility, today announced a first-to-market solution to measure vehicle service campaign effectiveness. Viant has integrated service-level measurement alongside sales-level data into its DSP, enabling auto advertisers and their retailers to better understand the impact of dedicated service campaigns on their media investments and return on ad spend (ROAS). This is an important capability to...

Viant Technology Inc . (NASDAQ: DSP), a leading people-based advertising software company, today announced an integration with Scope3 , the source of truth for supply chain carbon emissions data. As the advertising community continues to seek out ways to reduce its carbon footprint and minimize its impact on the environment, Viant takes another step towards initiating industry-wide change by leveraging Scope3’s emissions measurement data to further improve the carbon footprint of its supply...

Viant Technology Inc . (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named to G2’s 2023 Best Software Awards, on the Marketing & Advertising list. This recognition is determined via actual customer feedback on software features and functionality. As the world’s largest and most trusted software marketplace, G2 is visited by 80 million software buyers each year. Its annual Best Software Awards rank the world’s best software companies...

Viant Technology Inc . (NASDAQ: DSP), a leading people-based advertising software company, today announced that as a part of its corporate sustainability efforts, it has partnered with Ad Net Zero , the cross-industry coalition driving change and action around sustainability in the advertising industry, as a founding member. “Viant’s shared sustainability vision and history in creating innovative solutions, makes them an ideal partner in our journey toward sustainability in advertising,”...

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP) for Fall 2022. Products in the Leader quadrant are rated highly by G2 users and have substantial overall market presence scores. Viant was also named a Leader in the Enterprise Grid® Report for Cross-Channel Advertising . This press release features multimedia. View the full release here:...