IAB HOLDINGS LIMITED overview

IAB HK Spring Dinner & Digital Awards Gala 2023: Celebrate digital brilliance with 350 marketers PR Newswire HONG KONG, March 15, 2024 HSBC is crowned Best Digital Campaign of the Year HONG KONG , March 15, 2024 /PRNewswire/ -- As one of the most active advertising and digital marketing associations in Hong Kong , IAB Hong Kong (IAB HK) successfully held its Spring Dinner & Digital Awards Gala 2023 (The Gala) at the Hong Kong Convention and Exhibition Centre on 13 Mar 2024 . This event brought...

Crackle Connex, Chicken Soup for the Soul Entertainment’s (NASDAQ: CSSE) advertising sales division, today presented at the Interactive Advertising Bureau (IAB) Newfronts in New York, showcasing the company’s unique capabilities in making emotional, engaging and profitable connections between brands and consumers across its full-scale media offering. Less than a month after being formed, Crackle Connex is now reaching over 80 million monthly active users (MAU). This represents a 100% growth...

VIZIO (NYSE: VZIO) brought together agency, content and technology partners for a week of events in New York to demonstrate the power of its Smart TV operating system and unveil technology advancements designed to enhance the viewing experience for the millions of Americans who begin their viewing journey with VIZIO every day. The festivities were part of the annual IAB NewFronts, a series of events designed to help media buyers connect with next generation entertainment companies. This press...

fuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, will announce today at the 2022 IAB NewFronts the launch of enhanced custom targeting to “follow the audience ” across its entire content portfolio, new Fubo Sports Network original programming with R.J. Hampton and even more content from returning original series Getcha Popcorn Ready with T.O. & Hatch and No Chill with Gilbert Arenas . Using first-party data, fuboTV can now create custom audience segments...

IAB , the national trade association for the digital media and marketing industries, today named digital publishing and mobile product expert Zoe Soon to the role of Vice President for Mobile. As head of the IAB Mobile Marketing Center of Excellence, Soon will be responsible for helping stakeholders solve problems, develop best practices, and generate growth in the rapidly changing world of mobile marketing, media, and advertising as 5G technology is on the rise. Soon has more than a decade’s...

REDWOOD CITY, Calif., Aug. 28, 2019 (GLOBE NEWSWIRE) -- Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Lab’s Open Measurement SDK Integration Validation Compliance (IVC) for Display ad formats. By supporting this initiative, PubMatic will help drive improved in-app viewability and verification to ensure quality and trust in this growing channel. This certification comes in the midst of PubMatic’s continued commitment to enforcing...

PITTSBURGH, PA / ACCESSWIRE / August 12, 2019 / Liberated Syndication (OTCQB:LSYN) (“Libsyn”), a worldwide leader of podcast hosting, distribution and monetization is pleased to announce that the Interactive Advertising Bureau (IAB) Tech Lab has officially certified the Libsyn podcast statistic metrics. The IAB Tech Lab Compliance Program ensures adherence and compliance with the IAB Podcast Measurement Technical Guidelines V2 for reporting podcasts downloads, impressions and listeners....

Meredith Corporation And Hearst Magazines Among First Publishers To Commit To Adopting IAB Tech Lab Data Transparency Label PR Newswire NEW YORK, May 1, 2019 NEW YORK , May 1, 2019 /PRNewswire/ -- Leading global media companies Meredith Corporation (NYSE: MDP; www.meredith.com ), and Hearst Magazines today announced their commitment to adopt the IAB Tech Lab's new proposed data labelling standard and compliance program, scheduled for release later this year. The new standard is being developed...