Opiria (PData) ICO - Exchange your personal data on the blockchain.
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With the recent Facebook scandal involving Cambridge Analytica, there is an urgent need for a new way for people to keep their personal data private and only disclose it if they wish - and for a fee. So then, enter Opiria and their ICO PData, which began on the 10thApril. The PData token will allow personal data to be exchanged securely on the blockchain. This will disrupt the way companies undertake market research by allowing them to purchase required personal data directly from the individual rather than through an intermediary and give individuals the ability to monetize their own personal data.
Markets
There is a huge demand from commercial marketers for data that will provide a better understanding of their customers so as to target new products and services and focus on ongoing marketing and sales activities. The data brokerage market is approximately $250 billion per year and is growing rapidly. However, data brokers often operate behind a curtain of secrecy and often obtain their data by stealing, repackaging and reselling it. Following various data scandals, most recently involving Facebook and Cambridge Analytica, the public is generally aware of this and is now more likely to take steps to protect their personal data. New privacy laws, such as the EU Data Protection Regulation, make it more difficult for data brokers.
State of market research’s progress
Market research is traditionally conducted by a company on specific issues and commissions its Market Research Department (MRD) to undertake market research. Typically, an MRD uses a subcontractor to set up an expert panel to provide access to a particular consumer group. This often requires an additional subcontractor. As there are so many stakeholders involved in the process, the typical time scale is 4 to 6 weeks with an average cost of about $20,000.
PData Solution
PData is a token used on the Opiria platform. Together, they provide a transparent and secure marketplace that ensures security. People are able to control who they share their personal data with. The individuals receive payment for the data they provide. The data flow is between individuals and companies without intermediaries.
Technology
The platform offers consumers the ability to upload their personal data and so create a profile that they can authorize access to real-time data through software such as web browser plug-ins, smartphone applications, mobile technologies and surveys. The more data they add to their profile, the more valuable the resource becomes. Companies can ask consumers for access to their profile in exchange for payment in PData tokens. When a consumer gives their consent, an intelligent contract is initialled on the blockchain and the data is exchanged for tokens. The actual data provided is much more valuable than the data currently collected by data brokers, as it includes elements such as location data, use of smartphones, etc. A small amount of the payment is retained by Opiria to support the platform.
Existing platform
There is already an Opiria consumer research platform that provides data to many Fortune 500 companies by connecting them directly to individuals. ICO PData builds directly on this platform and sets a new standard for personal data acquisition.
ICO
The goal of the PData crowd sale is to raise $19 million. The ICO will be launched on 20 April 2018 with pre-sale, followed by the main public auction which starts on 5 May and continues until 2 June 2018.
Token: PDATA
Maximum number of tokens: 650 million tokens.
Available to the public: 325 million
Exchange rates: 37,000
PDATA = 1 BTC (variable).
Payments can also be made in ETH.
Price 1 PDATA = $0.1 (10c)
Minimum investment: 1 ETH (0.0004 ETH = 1 FLIX)
Discount: The tokens will be discounted by 40% on day 1 then the discount will be reduced by 2% per day (no discount for the last 10 days).
Distribution of the remaining 50% of the tokens: 30% will be used for data purchase 20% will be used for platform development.
This therefore looks like a very interesting and timely ICO, given the wave of recent scandals involving people's private data.
You can consult the ICO Opiria here:
OFFICIAL SITE | FACEBOOK | TELEGRAM | TWITTER | YOUTUBE | LINKEDIN | MEDIUM | WHITEPAPER
Markets
There is a huge demand from commercial marketers for data that will provide a better understanding of their customers so as to target new products and services and focus on ongoing marketing and sales activities. The data brokerage market is approximately $250 billion per year and is growing rapidly. However, data brokers often operate behind a curtain of secrecy and often obtain their data by stealing, repackaging and reselling it. Following various data scandals, most recently involving Facebook and Cambridge Analytica, the public is generally aware of this and is now more likely to take steps to protect their personal data. New privacy laws, such as the EU Data Protection Regulation, make it more difficult for data brokers.
State of market research’s progress
Market research is traditionally conducted by a company on specific issues and commissions its Market Research Department (MRD) to undertake market research. Typically, an MRD uses a subcontractor to set up an expert panel to provide access to a particular consumer group. This often requires an additional subcontractor. As there are so many stakeholders involved in the process, the typical time scale is 4 to 6 weeks with an average cost of about $20,000.
PData Solution
PData is a token used on the Opiria platform. Together, they provide a transparent and secure marketplace that ensures security. People are able to control who they share their personal data with. The individuals receive payment for the data they provide. The data flow is between individuals and companies without intermediaries.
Technology
The platform offers consumers the ability to upload their personal data and so create a profile that they can authorize access to real-time data through software such as web browser plug-ins, smartphone applications, mobile technologies and surveys. The more data they add to their profile, the more valuable the resource becomes. Companies can ask consumers for access to their profile in exchange for payment in PData tokens. When a consumer gives their consent, an intelligent contract is initialled on the blockchain and the data is exchanged for tokens. The actual data provided is much more valuable than the data currently collected by data brokers, as it includes elements such as location data, use of smartphones, etc. A small amount of the payment is retained by Opiria to support the platform.
Existing platform
There is already an Opiria consumer research platform that provides data to many Fortune 500 companies by connecting them directly to individuals. ICO PData builds directly on this platform and sets a new standard for personal data acquisition.
ICO
The goal of the PData crowd sale is to raise $19 million. The ICO will be launched on 20 April 2018 with pre-sale, followed by the main public auction which starts on 5 May and continues until 2 June 2018.
Token: PDATA
Maximum number of tokens: 650 million tokens.
Available to the public: 325 million
Exchange rates: 37,000
PDATA = 1 BTC (variable).
Payments can also be made in ETH.
Price 1 PDATA = $0.1 (10c)
Minimum investment: 1 ETH (0.0004 ETH = 1 FLIX)
Discount: The tokens will be discounted by 40% on day 1 then the discount will be reduced by 2% per day (no discount for the last 10 days).
Distribution of the remaining 50% of the tokens: 30% will be used for data purchase 20% will be used for platform development.
This therefore looks like a very interesting and timely ICO, given the wave of recent scandals involving people's private data.
You can consult the ICO Opiria here:
OFFICIAL SITE | FACEBOOK | TELEGRAM | TWITTER | YOUTUBE | LINKEDIN | MEDIUM | WHITEPAPER
