Dassault Systèmes Announces Centric Software’s Acquisition of AI-Powered PXM Solution, Contentserv
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Press Release
VELIZY-VILLACOUBLAY, France — February 25, 2025
Dassault Systèmes Announces Centric Software’s Acquisition of AI-Powered PXM Solution, Contentserv
- Contentserv provides the all-in-one cloud-based platform for PIM, DAM, Content Syndication and Digital Shelf Analytics (DSA)
- Platform enables FMCG companies to craft and optimize product content to reduce time to market, increase product sell-through and curate personalized consumer experiences
Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA) today announced that its subsidiary Centric Software, the Product Lifecycle Management (PLM) market leader, has signed an agreement to acquire Contentserv, a leading provider of product information management (PIM) and product experience management (PXM) solutions for an enterprise value
of €220 million. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, fashion, home, footwear, sporting goods, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Founded in Germany in 2000, Contentserv enables fast-moving consumer goods and other companies to create and manage product content intuitively and effectively by means of AI to optimize consumer experiences across all digital sales channels. With Contentserv solutions, retailers, brands and manufacturers are able to execute strategies such as more or simply better product offers, regions and sales channels for increased product sell-through.
With over 1600 customers in 90 countries, Contentserv users have reported ROI such as a 30% reduction in time to market, 70% faster catalog creation, 75% more accurate product information and increased sales channel coverage in more languages.
Fashion and consumer goods brands and retailers continue to pivot around changing consumer trends and constantly evolving stock keeping units (SKUs) while also diversifying sales channels including own-stores, own e-commerce sites, marketplaces and social media. Harnessing and leveraging product information from inception through to commercialization are critical steps that not only reduce time to market, improve market success and also ensure accuracy for compliance labeling. Consumer loyalty is also increased via contextualized and personalized brand experiences.
“At Contentserv, we don’t just manage product data – we transform it into seamless, high-converting product experiences that drive revenue,” explained Michael Kugler, CEO of Contentserv. “This data flows in from multiple sources and formats and consumers expect accurate, rich and engaging product experiences, anytime, anywhere and across every conceivable channel and touchpoint. “Manufacturers and retailers strive to continuously refine and optimize product presentation based on insights from consumers, competitors and marketplaces. Contentserv meets these challenges with our AI-powered Product Experience Cloud (PXC), transforming product data into real revenue."
“We are thrilled to welcome Contentserv to the Centric Software family. Both companies share a customer-focused, innovation culture,” said Chris Groves, CEO of Centric Software. “By integrating Contentserv into the Centric family of solutions – from PLM to planning to competitive market intelligence, pricing & inventory optimization and visual boards – brands, retailers and manufacturers can seamlessly turn product content into enriched, market-ready experiences that drive engagement and conversion. In today’s competitive market, time-to-market and product experience go hand-in-hand. Together with Contentserv, our joint innovations will ensure that the moment a product is developed, it’s enriched, optimized and ready to convert.”
The transaction is due to close in the coming weeks subject to regulatory approval and other customary conditions for a transaction of this nature.
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FOR MORE INFORMATION
Dassault Systèmes’ 3DEXPERIENCE platform, 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions: http://www.3ds.com
ABOUT DASSAULT SYSTÈMES
Dassault Systèmes is a catalyst for human progress. Since 1981, the company has pioneered virtual worlds to improve real life for consumers, patients and citizens. With Dassault Systèmes’ 3DEXPERIENCE platform, 350,000 customers of all sizes, in all industries, can collaborate, imagine and create sustainable innovations that drive meaningful impact. For more information, visit: www.3ds.com
Dassault Systèmes Press Contacts
Corporate / France Arnaud MALHERBE [email protected] +33 (0)1 61 62 87 73
North America Natasha LEVANTI [email protected] +1 (508) 449 8097
EMEA Virginie BLINDENBERG [email protected] +33 (0) 1 61 62 84 21
China Grace MU [email protected] +86 10 6536 2288
Japan Reina YAMAGUCHI [email protected] +81 90 9325 2545
Korea Jeemin JEONG [email protected] +82 2 3271 6653
India Priyanka PANDEY [email protected] +91 9886302179
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