Celebrate a good4u℠ Easter with Natural Grocers®

Festive in-store fun, including an egg hunt, and crafts for kids, plus big savings on high-quality holiday favorites

LAKEWOOD, Colo., April 8, 2025 /PRNewswire/ -- Natural Grocers®, the nation's largest family-operated organic and natural grocery retailer, invites customers to celebrate in good4u^SM style with an "egg-citing" Easter celebration. From special savings on premium holiday essentials to a family-friendly Golden Egg Hunt and festive crafts, all 169 stores will be bustling with Easter fun. Whether you're building a unique Easter basket, planning a holiday feast, or looking for easy, delicious recipes, Natural Grocers has everything you need to make this Easter memorable, at prices that won't break the bunny's bank.  

GOLDEN EASTER EGG HUNT
Mark your calendars! On Saturday, April 12, all Natural Grocers locations will host a Golden Easter Egg Hunt—a fun-filled event the whole family will love.

• The hunt begins at 11:00 AM, with 12 special golden eggs hidden throughout the store, each offering a chance to win a gift card up to $50.^[i] Arrive early for this entertaining, "eggs-stravaganza".
• After the hunt, the fun continues with Easter crafts for kids until 1:00 PM.
• Additionally, the first 100 kids to visit will get a free reusable Natural Grocers tote bag.^[ii]

BUILD A NATURAL GROCERS GOOD4U® EASTER BASKET  
You don't have to be the Easter Bunny to create a festive and wholesome basket! Natural Grocers makes it easy to fill Easter baskets with affordable, premium-quality treats for all ages, featuring products that align with the company's Earth-friendly values and strict product standards.

• April 12-19: enjoy up to 50% off Natural Grocers' Always Affordable^SM prices on select products.^[iii]
• Looking to outdo the Easter Bunny? Natural Grocers has fun and affordable basket-worthy picks for kids and adults—sure to make Mr. E. Bunny himself hop with envy!

HOLIDAY HAMS, ROASTS & RECIPES TO DELIGHT
This Easter season, Natural Grocers is offering its customers trusted family favorites such as Beeler's Uncured Bone-In Spiral Sliced Half Ham or Thousand Hills Boneless Strip Loin Roast for a holiday meal centerpiece.^[iv]

• Fully cooked, hickory smoked Beeler's Uncured Bone-In Spiral Sliced Half Ham ($6.35/lb). Prepare it with the perfect, easy holiday recipe.
• Feed up to eight people with a 100% grass fed Thousand Hills Boneless Strip Loin Roast ($49.99/4 lb roast).
• Click here for more Easter recipes, including vegetarian and vegan-friendly recipes, (brunch and dessert too!) courtesy of Natural Grocers.
• Make your own Easter egg dye from natural foods with this easy recipe, in tutorial format, from Natural Grocers. You can even use brown-shelled eggs—with their darker base, they enhance the color, creating a range of earthy jewel tones!

EGGS-TRA HOLIDAY LOVE FOR {N}POWER® MEMBERS
{N}power members are eligible for additional savings to help create an easy and affordable holiday meals.*

• April 12-19: {N}power members can save 25% off wine and 10% off all other alcohol.^[v]
• Through April 30: {N}power members will enjoy special pricing on select 100% USDA-Certified Organic Produce.^[vi]
• March 28 – June 30: Feed a family of 4 for under $15 with a good4u Easter Oatmeal Brunch Meal Deal^TM, featuring Natural Grocers® Brand Product favorites like Organic Rolled Oats, Oatly select Oat Milks, Organic Grade A Dark Maple Syrup, Hickory Smoked Uncured Bacon (or LightLife Organic Non-GMO Tempeh Plant-Based Smoky Bacon) and more.^[vii] Click here for all the current {N}power good4u Meal Deals.

{N}power, Natural Grocers' member rewards program, is free to join and offers exclusive discounts, digital coupons, rewards benefits, and other members-only features. Customers can sign up for {N}power here.

EGG-CELLENT EGGS FROM NATURAL GROCERS
No Easter celebration is complete without eggs, and when you buy from Natural Grocers, you choose eggs from healthier, happier hens. The company's commitment to quality goes above and beyond, with free-range egg standards that exceed USDA guidelines, including continuous access to the outdoors—ensuring the best care for the hens. In recognition of these exceptional standards, Natural Grocers was honored with the prestigious Good Egg Award from the world's leading farm animal welfare organization, Compassion in World Farming, in 2017. With a long-standing focus on transparency, Natural Grocers continues to lead the industry in upholding rigorous standards for both animal welfare and consumer education.

• Visit www.naturalgrocers.com/our-standards for more information about the company's standards across all categories.
• For more information about the holiday sales, promotions and recipes, click here.
• Click here for a complimentary press kit.
• All Natural Grocers' locations will be closed Sunday, April 20, 2025 and will reopen again at regular times on Monday, April 21.
• For media inquiries, please email [email protected].

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

^[i] No purchase necessary. A purchase will not increase your chances of winning. While supplies last. Void where prohibited by law. Contest will be held in participating stores on 4/12/2025, starting at 11 am, local time. 12 prizes will be awarded at each store upon finding an Easter egg, including 11 $10 gift cards and one $50 gift card. Limit one gift card prize per winner. Crew and members of their household are not eligible. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[ii]  Offer valid only on 4/12/2025. Bags will be given out first come, first served starting at 11 am, local time. Limit one bag per customer. While supplies last, no rainchecks. Void where prohibited by law. Crew and members of their household are not eligible. See store for details and additional terms.

^[iii] Offers available only from 4/12/25 to 4/19/25 and are redeemable only for in-store customer purchases at participating stores. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted, all discounts are on regular prices, cannot be redeemed for store credit or cash, and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct efforts. Void where prohibited by law.

^[iv] Product available at select stores only. Offers valid at select stores only, while supplies last and are redeemable only for in-store customer purchases at participating stores. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted, all discounts are on regular prices, cannot be redeemed for store credit or cash, and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[v] Offers valid to registered {N}power members 4/12/25 to 4/19/25 for in-store customer purchases only at participating Natural Grocers® locations. Must be 21 or older for alcohol purchases. Please drink responsibly. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Void where prohibited by law.

^[vi] Offers valid through April 30, 2025. {N}power offers available only to registered members. For in-store customer purchases only. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Terms and conditions apply. See store for details.

^[vii] Must enter phone number at checkout to redeem. Offer is available only to registered {N}power members. This offer ends June 30, 2025 and is redeemable only for in-store purchases at participating Natural Grocers stores. Pricing subject to change without notice. Quantity limited to stock on hand; no rain checks. Natural Grocers reserves the right to correct errors.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.