PRS IN VIVO unveils new "Behaviour First" brand identity PR Newswire PARIS, Oct. 19, 2021 The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioural science PARIS , Oct. 19, 2021 /PRNewswire/ -- PRS IN VIVO, the world's leading research consultancy in packaging, shopper experience and new products, today announces the launch of a refreshed brand identity , developed in partnership with international design consultancy, Elmwood. Breaking...