WPP (NYSE: WPP) today announces the acquisition of amp , one of the world’s leading sonic branding companies. amp’s expertise will strengthen WPP’s offer in experiential branding and its ability to create high-quality, differentiated, and ownable sound experiences for clients. The acquisition comes as sound continues to grow as a vital branding element, with 75% of GenZ consumers saying that music helps them to feel more connected to brands 1 . amp will join WPP brand and design...